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The Importance of Signage for Your Business

Whether you are just starting your business or you’ve been around for years, you know the importance of making an impression.

Often, a sign is the first thing a prospective customer or client will see for your business. That’s the main reason we stress the importance of signage.

You want to convey who you are as a company to your client immediately and a sign serves that purpose. Signage can be great marketing for your business too.

If you operate a retail store, putting a friendly sign in your window can help attract customers. This is a cost-effective way of communicating with your potential customers.

Another thing about the importance of signage is interior signs can guide and delight customers. A sign that can be used for a long time and transmit a powerful message to your customers is a worthy investment.

FedEx commissioned a survey to gather more data on the importance of signage for your business. Here are their findings:

Over three-quarters (76%) of American consumers will enter a store they have never visited based on the signs.

Over two-thirds (68%) of American consumers said they purchased a product or service because of a sign that caught their attention.

Three out of four consumers mentioned a store to a friend based on the store’s signage.

More than two-thirds (68%) of consumers said that a store’s signage is indicative of the quality of a product or service.

More than half (52%) of consumers are less willing to enter a store with poorly-made signs, while 60 percent say the absence of a sign deters them from entering the store altogether.

Source: FedEx

The importance of signage is not lost on FedEx or consumers. It would be beneficial to your business to improve your signage.

Think of ways you could incorporate signage for your business. Put your logo on a large sign. Use smaller signs to direct your customers to your best products. Illuminate your offerings with high quality signage.


We offer signs printed on wood and metal – let us know what you need and we’ll help you show off your products and services!